Reducing Churn with Cohort Analysis
Learn to measure retention with cohort analysis, read retention curves, identify where users drop off, and target interventions to reduce churn.
Why Retention Beats Acquisition
Acquiring users is expensive; keeping them is where profit lives. Churn—users who stop returning—quietly drains growth even when installs look healthy.
This lesson uses cohort analysis to find and fix churn.
What Is a Cohort?
A cohort is a group of users who share a starting event—usually the week they installed. Tracking each cohort over time reveals how retention really behaves.
Aggregate numbers hide the truth; cohorts expose it.
All lessons in this course
- Optimizing User Onboarding Flows
- Effective Push Notifications & In-App Messaging
- Gamification & Building User Loyalty
- Reducing Churn with Cohort Analysis