Key ASO Metrics & Performance Indicators
Understand essential ASO KPIs such as impressions, product page views, downloads, conversion rates, and keyword rankings.
What are ASO Metrics?
Welcome! In App Store Optimization (ASO), we don't just guess what works. We use data to understand how our app performs.
ASO metrics are key performance indicators (KPIs) that help us measure visibility, user interest, and conversion in app stores.
Tracking these numbers is crucial for making smart decisions and improving your app's success.
Understanding Impressions
First up: Impressions. This metric tells you how many times your app was shown to users in the app store.
- It includes appearances in search results.
- It includes appearances in "Today" tabs, "Games" or "Apps" tabs, or featured lists.
It doesn't mean users clicked your app, just that they saw it. High impressions mean your app has good visibility!
All lessons in this course
- Key ASO Metrics & Performance Indicators
- Using App Store Connect & Google Play Console
- Interpreting ASO Performance Reports
- Attribution Models & Tracking Install Sources