Basic Keyword Research for Apps
Learn the foundational steps for identifying relevant keywords that potential users are searching for to find apps like yours.
What are App Keywords?
Keywords are the words users type to find apps. They bridge your app to its audience: pick the wrong ones and no one finds you.
Why Keywords Matter for ASO
Keywords drive visibility: most users discover apps by searching, and the right terms make you appear for relevant queries that lead to downloads.
All lessons in this course
- What is ASO and Why it Matters?
- App Store Algorithms Explained
- Basic Keyword Research for Apps
- Apple App Store vs Google Play: Key Differences