Customer Churn Analysis and Retention
Measure why customers leave and apply data-driven tactics to improve retention, the single biggest lever for SaaS growth.
Why Retention Beats Acquisition
Acquiring a new customer costs far more than keeping one. In SaaS, retention compounds: small improvements dramatically increase lifetime value and revenue.
Defining Churn
Churn rate is the percentage of customers who cancel in a period. Track both customer churn (accounts lost) and revenue churn (dollars lost), since losing big accounts hurts more.
All lessons in this course
- Analytics & A/B Testing
- Feature Flags & Rollouts
- Legal & Compliance for SaaS
- Customer Churn Analysis and Retention